Sunday, November 22, 2009

Week 9: Propaganda in Advertising/PR

ProActiv!
Ad: http://www.youtube.com/watch?v=_t8ybNdcbxg

Half-Truth: This ad is considered a half truth because what it doesn't tell you is that you have to keep using it in order to maintain the pore-less skin you desire. It's basically like a life-long contract that you unwillingly sign.

Bandwagon: It shows celebrities in many of the ProActiv commercials. Because celebrities have a big impact on how people dress and what people talk about, its easier for them to sell their product with a celebrity vouching for them.

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