Monday, November 30, 2009

Week 10: Media Ethics/Media Law

There was a case between PsyStar (a Apple imitation found in california) vs. Apple. PsyStar was illegally selling copied, modified, and distributing Apple's code. It has not been settled yet but it was stated that Apple has already won and are now finalizing the consequences.


Here's the link: http://www.engadget.com/2009/11/14/apple-wins-copyright-infringement-case-against-psystar-in-califo/

Sunday, November 22, 2009

Week 9: Propaganda in Advertising/PR

ProActiv!
Ad: http://www.youtube.com/watch?v=_t8ybNdcbxg

Half-Truth: This ad is considered a half truth because what it doesn't tell you is that you have to keep using it in order to maintain the pore-less skin you desire. It's basically like a life-long contract that you unwillingly sign.

Bandwagon: It shows celebrities in many of the ProActiv commercials. Because celebrities have a big impact on how people dress and what people talk about, its easier for them to sell their product with a celebrity vouching for them.

Week 8: Electronic News

ABC news 11:00PM

bart officer brutal force: ~3:00
UCSC standoff: ~2:30
health care debate: ~1:30
400lb man denied a seat on an airline: ~2:00
china economy: ~1:45

nissan ad: ~0:25
live united: ~0:30
target 2day sale: ~0:25
honda: 0:30
san jose opera: 0:15
arrowhead: 0:10

ebay's economic impact: ~0:45
black friday warning: ~0:30
michael jackson's breaks a record: 1:00

toyota: ~0:20
sleep train: ~0:20
cirque du soleil: ~0:15
sony digital book: ~0:30
chase bank mobile: ~0:25
infiniti: ~0:25



time devoted to news: ~10-12mins
lead story: bart officer using brute force to make an arrest
why i think its chosen: i think it was chosen because it portrays how people abuse their authority
tone: the only thing i find that changes in the news anchors are their facial expressions and the way they talk. the tone seems to be more serious when its a serious manner.

Sunday, November 8, 2009

Week 7: Internet

When I searched for 'social working websites', there was about 20 sites listed. I've heard of Myspace and Facebook(which I currently use). However, many of these sites I've never come across. One site that is not included is Friendster. Chewster is a site that is helps you connect with people within the film industry. It keeps your connected between companies and even helps you to find employment. You use social networking sites helps you keep in touch with friends, families, and coworkers. It also can be used as finding soul mates and what not. One incident that my sister went through on myspace was when my cousin saw her at a party doing things she shouldn't be doing at the age of 18.

Monday, November 2, 2009

Week 6: Television

http://www.youtube.com/watch?v=fS3e-n8Mj7I&feature=related

Length - 7:19
Description - This youtube video shows how numerous children movies portray racial stereotyping.
Corresponding chapter - Chapter 9: Television
Question - Why do most, if not all, movies have some type of stereotyping involved?
Answer - The stereotyping ties in with real life situations and keeps movies interesting and "real".